Today an agreement between Euroleague ULEB and Russian Sport TV about the broadcast of the games was reached. They completed 3-years agreement which is begin to work from this season. CEO of PBC CSKA Sergey Kushchenko and the general director of Sport Vasily Kiknadze have commented the reached agreement:
Vasily Kiknadze:
- The basketball was one of the priority sports from the beginning of the broadcasting. We have successful experience of the broadcasting of the Russian League games and the Final Four of the Russian Cup. The rating of these broadcasts was really high, not worse than hockey broadcasts. That is why we evaluate an agreement with the Euroleague as a big success. The audience of our channel is increasing. An agreement was reached in a very small terms thanks the professionalism of the Euroleague and the management of PBC CSKA. In Euroleague permissions for the broadcast are belong to Euroleague, not to clubs. But the management of PBC CSKA has good authority in the Euroleague. Together we could to prove that our offer in the most interesting.
Sergey Kushchenko:
- The next season will be particular for us. Moscow will host the Final Four of the Euroleague for the first time in the history. We want Olimpiysky to groan with spectators and all the country to see only basketball in these hours. We need to work hard to realize this plan. But we have very good partner to realize the second part of the plan. Sport channel is only one year old, but in this time it shows it self as a dynamical and professional project. Sport became the most basketball channel in Russia. This channel has permission of broadcast of Russian League, Russian Cup and Euroleague. We exerted many efforts for this decision because the rivals had very serious proposals. 3-years agreement is a very good result, and I hope that spectators we be satisfied.
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